John LaFreniere

John LaFreniere was most recently the Global Vice President of Architecture for the Hertz Corporation in Estero, FL. Along with traditional IT architectural responsibilities, John was the technology transformation executive with Hertz; focused on positioning Hertz for the future through cloud and data initiatives, and application transformation. A sought after speaker in technology forums, John has also served in multiple board and advisory positions through the years and brings these experiences and his personal enthusiasm for technology to the SWFRTP. Throughout his 30-year career, John has held IT leadership positions for Ally Financial, Vanguard Car Rental, GMAC, Cisco, AT&T  and variety of technology service companies. He has a broad spectrum of experience in architecture, data management, application delivery, business integration and application migration, and infrastructure design.

Linda Lyding
Vice President

Linda Lyding is an accomplished IT Executive, most recently as IBM Global Vice President of Network Services. Previously Linda was Global Vice President, Mobility Services and held multiple Director and Technical leadership roles in IBM's Global Technology Services, over a successful 38 year career. She has been responsible for setting technical and business direction for developing new offerings and a portfolio of expanded capabilities specifically designed to address the challenges the C-Suite faces with technology transformation. This includes Enterprise Data Center Services for Hybrid Cloud, Network Services and the Digital Workplace, delivering an innovative and differentiated portfolio of capabilities to IBM's customers around the globe.

She is highly skilled in the delivery of IT managed services for clients, negotiations, risk management and agile methodologies for bringing services to the market for all client segments and industries. Along with financial responsibility for growing market share and achieving revenue and profit objectives as well as driving success with direct and alternate sales channels, she is adept at establishing and cultivating Analyst, Alliance and Partner relationships worldwide.

Linda's technical and business experience combined with her passion for Women in Technology and STEM programs makes SWFRTP the perfect benevolent organization to align with, focused on growing and retaining Southwest Florida's future technical and business leaders

Kevin Barnhill

Kevin studied Computer Science and Statistics at University of Central Florida and earned an MBA with a Finance concentration from Florida Gulf Coast University.  Kevin has consulted on software development best practices to the many fortune 1000 organizations including: GE, IBM, Chrysler, Citibank, Chase Manhattan, Morgan Stanley, Merrill Lynch, Western Digital, Countrywide, NASD, U.S. Coast Guard, First Citizens National Bank, Bank of the Sierra, Coulter, Sprint-PCS, Phillips Van Heusen, CBIS, Bauch & Lomb, Harris, City of Anahiem and Consolidated Edison Power.  He started the Orlando SQL Windows, Naples Dot.NET Developer's Groups, and the Southwest Florida Regional Technology Partnership.  When he’s not compressing time on major projects, he’s developing algorithmic equity trading systems, pushing Microsoft .NET to limits so advanced they seem to be magic, building analog and digital electronic devices, reading, cycling, hiking or sailing.  Skills: Agile, Lean, C++, C#, F#, R, SAS, SQL, Unity 3D, Arduino, Netduino and Raspberry Pi.

Tracey Lanham

Tracey Lanham is the Program Chair of the Computer Information Technology programs in the Fisher School of Technology at Hodges University. She holds a Bachelor’s and Master’s degree in Computer Information Technology, and is currently in the dissertation phase of her Ph.D. program. In addition to her career in adult education, she is fully engaged in the community to further the initiative to get more girls and women interested and engaged in technology fields of study in support of their pursuit of technology careers. Functioning as the coordinator for the Aspirations in Computing Award for the SWFL Region, she works closely with the National Center for Women and Information Technology (NCWIT) to provide opportunities and encouragement to young women in high school that excel in technology and leadership within their community. Moreover, to facilitate the engagement and retention of girls in technology, Tracey also oversees AspireIT camps that utilize a near peer teaching experience to teach middle school girls app and game development in the summer. By providing a vast array of technology focused activities and learning experiences, she hopes to increase the representation and retention of women and minorities in technology careers to provide a more diverse workforce in our global economy.

Board of Directors

Stephen Craig

Stephen Craig is currently a Senior Project Manager for Chico’s FAS Marketing Services and Operations Department. The primary objective of this position is to lead the cross brand Project Management team to centralize, define and standardize processes and deliver marketing campaigns and initiatives on time and on budget. He has demonstrated the talents of developing and inspiring diverse production teams consisting of artistic and technical personnel within the Video Game and Animation industries.  Previous employers were n-Space Inc. and Walt Disney Feature Animation.  Video Game credits: “Marvel Ultimate Alliance II – Wii”, “Tron Evolution – Battle Grids – Wii” and the company's first iphone game “Golf Cart Ranger”. Animation Credits: Mulan, Tarzan, Dinosaurs, Lilo & Stitch, Brother Bear, Curious George.  Former Programs chairperson establishing and managing all SWFRTP monthly events. Stephen is a graduate of Ohio University in Athens, Ohio. He has a Bachelor’s degree in Telecommunications and minored in TV & Film Production. Stephen is also an accomplished cyclist, runner and triathlete and has raised over $20,000 for charities by participating in cycling, running and triathlon events.

Peg Elmore

Peg Elmore is the Business Services Director for CareerSource Southwest Florida.  Although Peg has been in the workforce development industry since 1995, her previous employment has included work in the private companies within the  travel industry and the oil and gas exploration industry.  Her unique background with a start-up company as well as a Fortune 100 Company has proven valuable in understanding the needs of the business community.  Peg works closely with business and community organizations in Charlotte, Collier, Glades, Hendry and Lee counties.  Peg is a Society for Human Resource Management (SHRM) Southwest Florida board member and represents SHRM on the Horizon Council, Lee County’s public-private board which advises the Lee County Board of Commissioners on economic development issues.  Peg also serves on numerous committees and advisory boards related to education and workforce development.  She is a 2011 graduate of Leadership Lee and has a Bachelor’s Degree in Business Administration.

Nancy O'Hara


Rob Totterdale


Dr. Rob Totterdale is an associate professor of Computer Information Systems at FGCU. He has more than 30 years of business, information technology, and management expertise as a senior partner with Accenture, a global consulting and technology services firm. As a partner, he led a number of Fortune 500 organizations in managing complex business process change and systems transformation projects to drive cost savings, operational synergies, and improved profitability. His industry experience includes healthcare, manufacturing/distribution, energy, and high technology.

A Certified Information Technology Professional (CITP) and a former licensed CPA, he has published in national and international journals and is a contributor to a book on the study of Information Systems. Research interests include: health informatics, technology adoption, social media, globalization and cybersecurity. Dr. Totterdale served on Advisory Boards at West Virginia University and Carnegie Mellon, and is currently a Director at Moorings Park and the Southwest Florida Regional Technology Partnership (SWFRTP). In addition, he serves on the SUS Advisory Council for the Florida Center for Cybersecurity and FGCU’s Institutional Review Board. Dr. Totterdale teaches undergraduate and graduate courses in security, project management, systems analysis and design, and IT strategy.

Other Leadership

Randy Mitchelson, APR

Randy Mitchelson, APR is an award winning entrepreneur, author and community leader with more than 20 years experience in sales, marketing and financial services. Mitchelson provides Internet Marketing expertise to business clients through iPartnerMedia, Inc., a digital and print marketing agency. This includes website and logo design, search engine marketing and optimization, social media management, blogging, email newsletters, video marketing, lead generation, print marketing and more. Previously, he founded of Estero, Florida based National Web Leads, LLC, (NWL) in 2005, an internet marketing and lead generation services company. NWL merged with Atlanta, GA-based Reach Media Group in 2012 where Mitchelson was CMO. Prior to that, Mitchelson served in regional and national leadership positions within Fortune 500 firms Bank of America, KeyBank and CIBC's Marketplace Bank. Mitchelson earned his BS and MBA at Rensselaer Polytechnic Institute in Troy, NY.

Warren Baucom

Warren Baucom is a Business Retention professional with the Economic Development Office of Lee County and a founding member of the SWFRTP. The Economic Development Office is a department of Lee County Government that works to attract new and diversified businesses resulting in high-wage, high-skill jobs; retain and encourage expansion of existing businesses; and improve the overall business environment in Lee County. The Economic Development office also serves as staff for the Horizon Council, an advisory board to the county commission on economic development issues. This unique public-private partnership is made up of 62 members from government, education, business and community organizations. Warren received the SWFRTP Partnership Award in 2014.  Prior to joining the Economic Development Office, Warren held a variety of management roles within the hospitality industry and served in the United States Air Force as an intelligence analyst stationed in Okinawa, Japan and at RAF Mildenhall, United Kingdom.  He is a graduate of the Coles College of Business at Kennesaw State University

James Sampel

James is a strategic IT executive with a solid history of designing and integrating leading edge technology to drive innovations across diverse industries. His core competencies include: IT Infrastructure and Security Management, Project management, Systems Architecture & Integration, Enterprise Systems Implementation and M&A Due Diligence.  James works with C-Level management of growth, large and middle market companies to evaluate business issues and challenges on the technology and operating sides of the business, providing leadership and business advice, driving decision making, and delivering solutions. Prior to his current role of CIO for Alico Inc., a publically held agribusiness and land management company, James was CIO and Managing Director of Greenwich Associates, a research based consulting firm servicing the financial services industry, Director of Information Technology for 454 Life Sciences Corporation, an early-stage life sciences equipment manufacturing company, Manager of Advanced and Emerging Technology for Perkin Elmer a Fortune 200 manufacturer of life sciences and laboratory equipment; Previous roles with Perkin Elmer included: Manager of Global Infrastructure, Senior Network Architect, Senior Systems Analyst, Software Support Supervisor and Field Service Engineer. James earned his M.B.A. in Information Systems, Pace University; B.S. in Electronics Engineering Technology from DeVry University.

Gabriel de Paz

Gabriel de Paz is the Vice President of Business Systems in the Information Technology Organization at 21st Century Oncology. 21st Century Oncology is the premier provider of cancer care services across multiple modalities, the largest radiation oncology provider and one of the largest groups of urologists in the U.S. For more than 30 years, 21st Century Oncology has been committed to providing state-of-the-art, academic quality radiation therapy and other cancer treatments in a patient-centric setting focused on continuous innovation. Gabriel has worked at 21st Century Oncology since November 2008 specializing in the areas of Financial Applications, Revenue Cycle operations, and onboarding and support of over 175 medical practices covering more than 400 locations across 17 states and 7 countries.

Prior to joining 21st Century Oncology, Gabriel worked as a Director of Development in the Research and Development division for Medical Manager Corporation, WebMD Practice Services, Emdeon Practice Services, and Sage Healthcare where he led the development of Intergy, the company’s flagship practice management product. Gabriel started his career as a Systems Engineer at Martin Marietta Information Systems where he developed Shop Floor Control applications to support the manufacturing data collection processes. Gabriel received a Bachelor of Science degree in Computer and Information Sciences from the University of Florida.

Marc Farron

Marc Farron is a founding board member of SWFRTP. Twenty years plus into IT, Marc has led various IT firms in Southwest Florida for the last sixteen years. He is currently a Managing Consultant with Kadima Consulting. Kadima helps companies deliver at the moment it counts. Revenue, loyalty and brand image hinge on application performance, and Kadima Consulting, with its partner, Dynatrace, gives enterprises the application insights needed to achieve digital success. You can reach Marc at marcfarron@swfrtp.org and http://www.linkedin.com/in/marcfarron.

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